S2 E5 | Reinventing the Estate Sale with Cortney Petrillo-Heine

Date:

Meet Cortney Petrillo-Heine, founder of Thee Perfect Sale, a Barrington-based estate sale company bringing a curated, marketing-savvy approach to a process most families dread. In this episode of Beyond the Pages, host Arlene Reyes talks with Cortney about how she’s reshaping what an estate sale can look and feel like for clients across South Jersey — including Haddonfield, Moorestown, and Medford.

A former recruiter whose role was eliminated during COVID, Cortney turned a favor for a family friend into a full-fledged business built on care, staging, and community. In this conversation, she shares:

🏠 How she built Thee Perfect Sale from one diecast car collection into a full-service company
🛋️ Her philosophy on staging — treating every room “like a section in a store”
💎 Standout sales, from Baccarat crystal to vintage Coach handbags
❤️ The emotional side of downsizing, loss, and helping clients let go
♻️ What happens to items that don’t sell, including her partnership with TRU Partnership
🐱 The unexpected story of Caesar the cat — and why finding him a home mattered as much as the sale itself

This conversation is a companion piece to the original Lifestyles Media article — read the full story here: https://lifestyles.media/2026/06/30/r…

🔔 Subscribe to Beyond the Pages for more stories that go beyond the page.

#BeyondThePages #TheePerfectSale #EstateSales #SouthJersey #SmallBusinessSpotlight #Barrington #DonnellyMedia

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