From large chains to small studios, choosing the right gym can be difficult.
For Moorestown residents, that choice became easier in May when Alloy Personal Training (Alloy) opened its doors.
“Alloy fills that gap,” owner Sagar Dalal offered. “We combine individualized programming with expert coaching in a small group setting, so every member gets the feel of one-on-one training but with the energy and motivation of a community around them.”
For Dalal, the facility is about more than fitness – it’s about helping local residents “live stronger, healthier, and more confident lives.”
Alloy member Jill Benjoseph is 65 and is benefiting from Dalal’s philosophy.
“I have had a lot of experience as a member at various gyms,” Benjoseph begins, “but more times than not, I leave disheartened because I don’t know what to do there or if I have a personal trainer, they don’t really know how to modify the exercises for a 65-year-old body like mine.
“Or I’m not building muscle because maybe they don’t have enough experience with older women and are afraid to add weights.”
At Alloy, it’s a whole different experience, Benjoseph says. Most of the people who go there are in the age range of 40 to 75 – mostly women – “it’s small group training but personalized for your body and limitations.”
Alloy members, like Benjoseph, exemplify Dalal’s motive in introducing Alloy to the community.
“I wanted to bring something different to Moorestown,” Dalal said, “a place where adults, especially those in their 40s, 50s, 60s and beyond, could build strength, confidence and longevity in a supportive environment.
“So many people want to feel better and stay active, but big gyms don’t always give them the structure or personal attention they need.”
At Alloy, members have the advantage of small-group personal training and personalized strength programs that include tracking of progress. Alloy’s one coach to six client’s ratio allows for meeting the fitness needs of each client.
“The 1 to 6 format gives the feel of 1 to 1 attention with the energy and community of a small group,” Dalal said, “making expert coaching more accessible, consistent and fun.”
Training at Alloy is not a “one-size fits all group class; we meet our members wherever they are in their fitness journey and then level them up safely and effectively.”
Strength, balance and longevity for everyday life are pillars of fitness at Alloy, along with an emphasis on accountability, such as check-ins and progress reviews, and injury-aware coaching, he added.
Benjoseph applauds Alloy’s personal trainers for helping her lose weight and build muscle strength through her Alloy program.
“Their positivity, warmth and genuine interest in my success keeps me pushing forward,” she said. “Equally important are the small groups we work in. I’ve made friends and we’ve done things outside of Alloy, and we cheer each other on. If I don’t show up, I’m not only disappointing myself, but I’m disappointing them as well.”
Since opening, Alloy has become part of the greater Moorestown community.
“We intentionally show up outside the gym,” Dalal said. From Moorestown Day to charity events, sponsorships and cultural happenings, Alloy is establishing a community presence.
“I am super proud of the local ‘FitFam’ we have created at Alloy Moorestown that celebrates progress, connection and consistency at every stage of life,” Dalal said.
Located at 1680 Nixon Drive, Moorestown, Alloy Personal Training is part of an Atlanta-based national franchise with over 110 locations.
For more information, visit alloypersonaltraining.com/location/moorestown-nj.
